doTERRA MetaPWR

Strategist

ASK: 

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To create a Q1 campaign that harnesses the new year momentum while positioning MetaPWR as the hero product.

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Creative Brief:

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INSIGHT:

New Year's Resolution? No Thanks.

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People have turned away from New Year's Resolutions in favor of an annual "theme" that guides their decisions throughout the year.

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"A key problem with resolutions is their all-or-nothing nature. These immovable rules suggest that any deviance from perfection is an act of total destruction"

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Your "theme" isn't a rigid, binary, unrealistic promise, but rather a direction that can be sustained over the next 12 months. 

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STRATEGY:

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GET Wellness Advocates who want to consistently look great and feel great from within, and

WHO feel that the new year is their time to optimize their health journey

TO Commit to a MetaPWR protocol for the January 1st 30-Day Challenge
BY creating a motivating annual mantra that inspires them to start their journey on optimizing and extending their health-span